B2B is anything but boring.

It’s a complex world where the stakes are high and the duration from awareness to purchase can be long. So, understanding your audience in terms of buyers and influencers is vital. This complexity is precisely the reason you need to ensure your solutions and marketing are simple and engaging.

By ‘simple’, we don’t necessarily mean ‘simplistic’. Simple can mean brave and disruptive too. It’s about talking to real people, in a compelling way with creative treatments that cut through.

Remember, the most dangerous sentence in marketing is, “we’ve always done it that way”.

Research from the University of South Australia has estimated that at any point in time only 5% of a B2B audience is in the market for something new.

Knowing this makes it even more important that your communication consistently cuts through the noise and is memorable to your audience, rather than looking or sounding like the rest of the competition.

Making B2B work that outshines the rest and deliver exceptional results is why BPL have been winning projects in these areas for some time.

We won’t always be experts in your sector – but we don’t need to be – because you are.

We are experts in Powerful Simplicity; helping bring your quality and knowledge to the fore to resonate with your customers. Our main mission is to make every £1 you spend on marketing as effective as £10.

Sound good? Get in touch to see if we can help you.