Let the quality shine through
Brand / Website / Advertising / Print Design
The Challenge: Give the medical world the confidence to recommend Cavendish to their clients
Cavendish Homecare is a family-owned Homecare provider, based in the City of London. With an Outstanding Care Rating from the Care Quality Commission, they provide quality nursing care at home for patients across London and the Southeast.
The standard of care is superb, with specialised services, but this comes at a premium price. However, the branding of the company was felt to be at odds with their truly premium positioning.
A Simple Solution: “Let the quality shine through.”
At Cavendish everything was focused on the outstanding care that they give to their customers – but one thing had been forgotten. Let’s look after the brand and make it believable and easy to buy.
The people requiring Cavendish’s services, are likely to be experiencing a traumatic time so the branding had to convey a sense of calm, quality, trust and professionalism.
A new, confident look and feel resulted in a modern, premium brand that is approachable and friendly with images capturing the joy and hope so important to families.
The new look was rolled out across a completely new website plus all printed collateral used in their day-to-day marketing.
Powerful Results: Cavendish have never been busier
The re-brand was introduced to medical professionals at a Harley Street reception and received an extremely positive response, resulting in instant enquiries from doctors who often recommend Homecare services to wealthy patients.
