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Everyone is having to do more with less
In the world of marketing, everyone is having to do more with less. Certainly, many, if not all of our clients are asking us how to make this work. But we’re not worried. Because we believe doing less is sometimes a better thing. Let us tell you why.
You’re playing a game of cricket against your oldest rival. Tensions are naturally high. Tempers sometimes higher. The batsman walks down the wicket thinking their over was finished. But as they leave their crease the wicketkeeper throws the ball at the stumps and they’re given ‘out’. Unfair? Or a brilliant opportunity, successfully taken?
Am I bovvered? Can irreverence help build an audience?
Irreverence. Cheek. Flippancy. Rebellion. Whatever you like to call it, challenger brands are hot for this we-don’t-care-if-you-like-us style of marketing.
And there are lots of examples of it about. But does it work? And what makes this approach the right one for your brand?
The best free image and mockup resources for creatives
Great quality images play an important role in the success of all aspects of marketing. And there are plenty of places where can you find free images and mockups that are not only high quality, but also cleared for use wherever you want to use them.
The power of community marketing
You'd think it'd be hard to take any positives from the last few years. But there was something that paved the way for more meaningful communications, See how we've made 'community' a key part of the way we approach marketing and why this 'new' perspective might be exactly what you're looking for.
Brand loyalty costs how much!
The cost-of-living crisis is upon us. But what does it mean for marketeers? In our latest blog we explore how marketing will need to adapt as consumers become more thrifty. What are the things we can do to build trust, create value and maintain brand loyalty in these purse-tightening times?
Fist-bumps all around for SMARTY mobile
This summer we launched our latest work for SMARTY mobile in the form of the ‘Fist Bumps’ platform, celebrating the simple, relatable idea of everyday victories. Live across TV, VOD, social and more, Fist Bumps is SMARTY’s way of challenging the big brands with their simple and honest approach.