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The most dangerous sentence in marketing is, “we’ve always done it that way”, and B2B marketing is no different. If you want to stand out from the competition your messaging needs to be simple, engaging and powerful. We can help you there.

What's your brand's New Year's resolution?
We think it should be to become more effective in everything you do. Find out how in our latest blog.

In the immortal words of Jean-Baptiste Alphonse Karr, “plus ça change, plus c’est la même chose” or “the more it changes, the more it’s the same thing”.

But what does this mean in terms of today’s marketing world?

Our Senior Copywriter Debz ventured off to Paris to experience the 33rd Olympic Games. This is what she thought about it all... from design and branding to logistics, experience and atmosphere.

As we saw in the recent UK election, numbers can be manipulated to tell whatever story you're telling. In marketing, we see the biggest issues around metrics within digital and social channels, where KPI’s are easy to measure but difficult to quantify. Read our latest article to see how we can help you.

According to Forbes magazine this is the most dangerous phrase in business. So how can you avoid falling into the trap of "If it ain't broke, don't fix it."

According to a recent article, Basildon is the most average place in the UK, so why aren't marketeers flocking there to gain new insights? Our latest blog explores the phenomena of 'average'.

We believe that writing things down is a fantastic way to unlock your thoughts. But when it comes to marketing, context is everything. Want to know how to write a creative brief that frames problems to find the most effective solutions? Then read on.

In the world of marketing, everyone is having to do more with less. Certainly, many, if not all of our clients are asking us how to make this work. But we’re not worried. Because we believe doing less is sometimes a better thing. Let us tell you why.

Unlike people, you can’t take your brand for a spa day, give it a massage, or take it for a cheeky Nandos to help it feel better. But there are some ways you can apply the principles of self-care to rejuvenate your business.

You’re playing a game of cricket against your oldest rival. Tensions are naturally high. Tempers sometimes higher. The batsman walks down the wicket thinking their over was finished. But as they leave their crease the wicketkeeper throws the ball at the stumps and they’re given ‘out’. Unfair? Or a brilliant opportunity, successfully taken?

Irreverence. Cheek. Flippancy. Rebellion. Whatever you like to call it, challenger brands are hot for this we-don’t-care-if-you-like-us style of marketing.

And there are lots of examples of it about. But does it work? And what makes this approach the right one for your brand?

Great quality images play an important role in the success of all aspects of marketing. And there are plenty of places where can you find free images and mockups that are not only high quality, but also cleared for use wherever you want to use them.

Now that we’re all starting to recover from the CES tech conference in Las Vegas, we thought we’d take a look at some of the biggest trends that have emerged and the ones to watch out for in 2023.

Discover the importance of looking beyond the end of your nose. And see how a different perspective could make your ESG marketing strategies more effective.

You'd think it'd be hard to take any positives from the last few years. But there was something that paved the way for more meaningful communications, See how we've made 'community' a key part of the way we approach marketing and why this 'new' perspective might be exactly what you're looking for.

Are you prepared for the cost-of-marketing crisis? See what a different perspective on your marketing could do for your brand.

The cost-of-living crisis is upon us. But what does it mean for marketeers? In our latest blog we explore how marketing will need to adapt as consumers become more thrifty. What are the things we can do to build trust, create value and maintain brand loyalty in these purse-tightening times?

Do you know what your customers really, really want? Let us give you a different perspective on your marketing and see what Powerful Simplicity can do for your brand.

The ancient Greeks taught us many things, including the principles of persuasion. But have you ever wondered how Ethos, Pathos and Logos would look like as a marriage proposal? Which approach would you be more likely to pick? And how does this apply to marketing?

This summer we launched our latest work for SMARTY mobile in the form of the ‘Fist Bumps’ platform, celebrating the simple, relatable idea of everyday victories. Live across TV, VOD, social and more, Fist Bumps is SMARTY’s way of challenging the big brands with their simple and honest approach.

There will always be new products, new media opportunities and a whole new generation of customers to talk to. But at BPL we believe that people don’t really change that much, even if the way we speak to them does.

If the European Super League has taught us anything, it’s that to keep your fans you need to help them understand your world. We explore how important clarity is the cornerstone of building long lasting customer relationships.

Before you work out how to manage your agency relationships, you should decide if you need one at all. We explore what value agencies bring to the mix, how you should use them and why communication is key.

A new year brings new challenges in getting more impact for your marketing spend. So we’re exploring how choosing between agency or in-house resource is not always a one-size-fits-all solution.

2020’s been a difficult year and as a result consumer behaviours have changed, likely for good. It’s up to us how we react to this ‘new normal’. So here are four New Year's resolutions that every tech company should consider.