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Brand loyalty costs how much!
The cost-of-living crisis is upon us. But what does it mean for marketeers? In our latest blog we explore how marketing will need to adapt as consumers become more thrifty. What are the things we can do to build trust, create value and maintain brand loyalty in these purse-tightening times?
A marriage proposal
The ancient Greeks taught us many things, including the principles of persuasion. But have you ever wondered how Ethos, Pathos and Logos would look like as a marriage proposal? Which approach would you be more likely to pick? And how does this apply to marketing?
Fist-bumps all around for SMARTY mobile
This summer we launched our latest work for SMARTY mobile in the form of the ‘Fist Bumps’ platform, celebrating the simple, relatable idea of everyday victories. Live across TV, VOD, social and more, Fist Bumps is SMARTY’s way of challenging the big brands with their simple and honest approach.