Now that we’re all starting to recover from the CES tech conference in Las Vegas, we thought we’d take a look at some of the biggest trends that have emerged and the ones to watch out for in 2023.

Artificial Intelligence

We’ve been hearing about artificial intelligence (AI) for some time already. You’ve probably already seen it utilised in image and speech recognition, navigation apps, smartphone personal assistants, ride-sharing apps and more.

But in 2023, no-code AI, with its easy drag-and-drop interfaces, will enable any business to create more intelligent products and services.

Whether it’s real-time customer support, recommending products for specific needs, making it easier for customers to pay for and receive their goods, or using AI to manage complex inventories, track trends and automate deliveries, we’re going to see brands relying a lot more on AI for business-as-usual tasks.

The biggest hurdle with AI will be getting workers and end users to trust it.

Seen at CES 2023: Samsung debuted their AI powered oven. The oven comes with an internal camera, utilising AI to recognize more than 80 different dishes and optimise cooking settings for your meal. Plus, you can use the camera to live stream what you’re cooking on Twitch!

Welcome to the Metaverse

The Metaverse has arrived and while we may not get the full metaverse experience in 2023, it will definitely be the year to get ‘metaverse-ready’.

We will likely see more and more immersive internet experiences, 3D rendered content and improvements in augmented reality (AR) and virtual reality (VR).

As well as better experiences for shoppers, it will also give companies the opportunity to evolve their working environments, allowing for more immersive business tools including virtual meetings, training and brainstorms.

Seen at CES 2023: OVR Technology showcased a VR headset with a container for eight aromas that can be mixed together to create an array of scents. A potentially great tool for fragrance marketing.

Domo Arigato Mr Roboto

Robots have always been destined to be a part of our future. In 2023, robots will take on even more human characteristics and as such there will be more instances of robots used as things like real-world concierges, bartenders and companions for older adults.

They will get better at performing tasks to a higher standard, making them great assets in warehouses and factories or in manufacturing and logistics, with examples including robotic harvesting, robotic sorting in recycling, and warehouse pick and place.

Domestic robots and smart homes will look after everything from your shopping to your electricity bill.

Seen at CES 2023: With our help Noesis launched Florio, a robotic vacuum and mop that utilises both robotics and AI to clean deeper and more efficiently. Its unique technology sets it apart from the competition and firmly on the ‘must-have’ list for busy homes.

Opening the world to all

This year’s CES showcased a huge variety of products which are using smart technology to improve the lives of people with disabilities or mobility issues. From makeup applicators to touchless taps and cleaning robots, things just got easier and more comfortable for everyone. We hope this is less of a trend and more of a standard going forward.

Seen at CES 2023: Sony unveiled its accessible PlayStation 5 controller. The highly customisable kit lets users create a set-up that suits their needs – with different buttons, triggers and sticks available.

Neural tech

It’s the stuff of sci-fi dreams, but neural technology and brain-machine interfaces are edging closer and closer to reality.

Neuralink founder Elon Musk, declared his intention recently to host human trials of neural implants within the next six months. And while, we’re still a long way from health authorities’ approval of such devices, this year we might see the first human with a chip implanted in their brain!

Elsewhere there are others working on incredible solutions to use technology to improve mental health, treat neurological conditions or better manage brain injuries.

Seen at CES 2023: Wisear smart wireless earbuds let you control hands-free devices with simple neural signals – reading bioelectrical activity coming from the brain, eyes and facial muscles.

Bigging up blockchain

Trust will be a keyword in 2023. After a rocky few years and a rising mistrust of government, media, money and businesses, people are looking for systems which can deliver confidence.

Blockchain could be the antidote.

This type of decentralised digital ledger achieves consensus through code, cryptography and technology protocols, so trust is not placed in a single person or organisation but in the community of users.

As such, blockchain will become increasingly crucial for doing business in the coming years to improve data tracking, create new billing systems, host patents, track sales processes, protect medical data, and more.

Seen at CES 2023: Taiwan-based tech start-up BaaSid showed off their latest cybersecurity solutions with a technology called Pistis DID or Decentralized Identifiers. This gives a person or an item a globally unique identifier that is cryptographically verifiable. On top of this, Pistis DID also adds behaviour authentication, which further enhances the system for better accuracy and reliability.

Vroom Vroom

Did you know that cars are technology now? Well, they are. As self-driving cars continue to develop, the industry continues to become more interested in the connected experiences that can be created. Because who enjoys sitting in heavy traffic? Why not let the car take over, so you can watch a movie.

Seen at CES 2023: Sony, in partnership with Honda, announced the Afeela – an electric car built around Qualcomm’s Snapdragon Digital Chassis, which is a cloud-connected system for telematics, driver assistance and autonomy. Plus, a partnership with Epic Games will provide new entertainment possibilities including via the metaverse.

Bring on 2023

So, there you have it. There’s a lot to look forward to in 2023, with smart technologies opening the world up to everyone, regardless of abilities. All brands need to think about now is how they can use these technology trends in an effective and efficient way.

If you’d like a future-focused perspective on your marketing strategy, don’t hesitate to get in touch with BPL today.