As of 2026, nearly 88% of marketing departments are using AI daily, and nearly 19% have a strategic plan on how to apply it to their overall business strategy.

So, BPL asked AI:

“What should I do to make my marketing more efficient?”

Its response?

“To make your marketing more efficient, shift from “doing more” to doing what actually works by cutting out wasteful habits.

Stop Wasting Effort and Budget

• “Just to Be Active”: Content created without a specific purpose or value-add weakens your brand and leads to audience fatigue. Focus on quality over volume to build genuine trust.
• Trying to Be Everywhere: Spreading your team too thin across every platform dilutes your message.
• Targeting “Everyone”: A “spray-and-pray” approach results in generic messaging that resonates with no one.
• Chasing Every New Trend: Jumping on viral “shiny objects” without a strategy creates fragmented branding. Stick to proven strategies like SEO and email while testing new trends in small, measurable ways. 

Stop Self-Centred Messaging 

• Selling Features Instead of Solutions: Customers don’t care about what your product is; they care about what it does for them. Stop using industry jargon and start using “outside-in” marketing that addresses specific customer pain points.
• Ignoring Existing Customers: It is significantly cheaper to retain an existing customer than to acquire a new one. Stop focusing solely on the top of the funnel and invest in loyalty programs or personalized follow-ups.” 

Now, that sounds to us like AI is actually talking about effectiveness – rather than simply efficiency … but then, it is new to this.

At BPL we’ve been telling clients about effectiveness for years. Our strategy has always been Powerful Simplicity – marketing that makes every £1 work like £10, focusing on effectiveness rather than just efficiency.

If you are searching for more effective marketing, you need to  work with an agency that has the same goals and the relevant skill sets.

At BPL, we have people that understand strategy, people who can illustrate, people who can write, people who can tell a story, and people who bring it to life with art direction and design.

AI is fine for a prompt. For a starting point. But effective marketing requires a balance of emotion and rationality, experience and curiosity, and above all, taste.

Why not get a second opinion on your marketing today? What have you got to lose?